• REHAN HUSAIN
• AFTAB ALAM
• Prof. Bilal Mustafa Khan

The majority of study on luxury brands has taken place in wealthy western countries. The resultant models may represent socioeconomic and cultural characteristics unique to these countries. This research presents a paradigm that is appropriate for rising nations that are expressing their global presence as a result of globalization. The suggested approach will be utilized to conduct in-depth scholarly research throughout India. Our suggested model incorporates brand consciousness, brand love, and Attitude toward Luxury as independent variables in the study while the purchase intention of luxury brands is considered a dependent variable.

brand consciousness; brand love; luxury; luxury brands; India

"Model of Luxury brand purchasing intention in India- A novel approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.d681-d690, August-2021, Available :http://www.jetir.org/papers/JETIR2108456.pdf

"Model of Luxury brand purchasing intention in India- A novel approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppd681-d690, August-2021, Available at : http://www.jetir.org/papers/JETIR2108456.pdf