• Vaishak.D.A

Big Data is a phrase that refers to data sets that are so vast or complex that standard data processing software can't handle them. In today's environment, most banking, financial services, and insurance companies are working hard to embrace an entirely data-driven approach to growing their operations and improving customer service. Customer experience, operational optimization, and employee engagement are the three primary areas where advanced analytics may assist banks and other financial businesses. The method we provide is utilized to enhance product sales and analyse both branch and individual sales. To increase cross-sell and targeting, the technology is also used to discover future consumers. Graphs, diagrams, tables, and other visual aids are used to demonstrate analyses. The system contains many filters that may be used to examine sales in a particular geographic location and during a specific period. As a result, banks are assigned objectives at regular intervals, improving profitability.

" Banking Sector and Big Data Analytics ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.e83-e85, August-2021, Available :http://www.jetir.org/papers/JETIR2108491.pdf

" Banking Sector and Big Data Analytics ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppe83-e85, August-2021, Available at : http://www.jetir.org/papers/JETIR2108491.pdf