• ALBERT NUNTHARMAWIA
• Dr. Lalropuii

Online shopping is a sort of electronic business, which enables customers to straightforwardly purchase merchandise or administrations from a man who offers over the Internet utilizing a web crawler. All inclusive, extensive number of individuals are purchasing through online in light of the fact that it is more advantageous to them. Online shopping has turned out to be well known in 1999-2000. Amazon.com, established a history by turning into the pioneer book shop with nearness just on the web. Afterward, Yahoo.com and MSN.com likewise organized internet shopping channels where individuals could purchase something other than books. Customer’s attitude and shopping models are changing quick. Internet shopping will progress toward becoming standard in the coming years. This study aims at studying the problems faced and perceived by online customers, particularly the students of Mizoram University. The introduction of online marketing makes it easier for many people, thus developing convenience for customers. A lot of customers prefer online shopping as it is more convenient, has better price, more variety to choose, price comparison and most of all no crowds.

Online Marketing, Online Shopping, Customer Behaviour, Online Buying Behvaviour, Online Selling, Digital Marketing

"Online Consumer Buying Behaviour on the Problems faced and perceived while shopping online by students of Mizoram University: An analysis on the level of education (Graduation and Post Graduation)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.e209-e215, August-2021, Available :http://www.jetir.org/papers/JETIR2108510.pdf

"Online Consumer Buying Behaviour on the Problems faced and perceived while shopping online by students of Mizoram University: An analysis on the level of education (Graduation and Post Graduation)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppe209-e215, August-2021, Available at : http://www.jetir.org/papers/JETIR2108510.pdf