• Dr yogesh puri
• Avinash shukla

Social networking sites gives a platform for discussion on burning problem that has been unnoted in today’s scenario this analysis is conducted to see the impact of social networking sites within the dynamical frame of mind of the youth. The objective of this analysis is to investigate’ the influence of social media on the youth social life. 1- To assess the beneficial and preferred from of social media for youth 2-to evaluate the attitude of youth towards social media and measure the spending time on social media. Utilization of social media is an integral part of Indian youth today. Over utilization of social media, has captured the attention of youth entirely. The dependency of youths on the social media has reached at such level that, without social media, every young person cannot think about the direction of their growth. Dependency of youth on social media is now leading to addiction. Findings show that the majority of the respondents show the agreement with these influences of social media and the respondents opine that Instagaram as their favorite social media form and then they like twitter as second popular form of social media. Negative use of social media promotes unethical pictures video clips and images among youth ant-religious post and links create hatred among the peoples of a different communities of social media is deteriorating the relationship among the countries. In this social media is playing a major role to create political awareness among the youth.

Social Media, Influence of social media

"How social media is affecting the youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.b192-b201, September-2021, Available :http://www.jetir.org/papers/JETIR2109122.pdf

"How social media is affecting the youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppb192-b201, September-2021, Available at : http://www.jetir.org/papers/JETIR2109122.pdf