• Dr. B.SHAMALA

Women is considered as an important human resource of the nation and every state should try to utilize them as mediators of economic growth and development is a general belief. In many cultures the role of women is restricted to build and maintain the homely affairs like task of fetching water, cooking and rearing children. Since the beginning of the century, the status of women in India has been changing due to growing industrialization, globalization, and social legislation. With the spread of education and awareness, women have shifted from kitchen to higher level of professional activities. The role of Women entrepreneur in economic development is inevitable. Now-a-days women enter not only in selected professions but also in professions like defence, trade, industry and engineering. Women are also willing to take up business and contribute to the Nation’s growth. Women entrepreneurship must be moulded properly with entrepreneurial traits and skills to meet the changes in trends and challenges of global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena. Encouragement for women entrepreneurship is one of the ways for that. But unfortunately the traditional mind set of the society and negligence of the state and respective authorities is an important obstacle for the women entrepreneurship development in India. In spite of this women of today, break all those obstacles and involve themselves in various sectors and proving their excellence. Stree Shakti Sanghas are proving to the lauchpad to inculcate the entrepreneurial abilities of women. Though the primary objective is to promote savings amongst women and provision of thrift, of late, these groups are playing an immense role in developing entrepreneurial abilities amongst women and help them not only in arranging necessary finance needed for the initial capital to be invested but also playing an indispensable role in improving their communication skills, finance managing capabilities and developing network. Therefore, these self-help groups are now being considered as drivers of economic growth, transforming the lives of millions of women at the grass root level and contributing in rural development. This rural development inturn results in country’s development.

Women, Financial Help, Entrepreneurship, Business activities, Growth

"THE ROLE OF MEDIA IN THE SOCIO - ECONOMIC AND POLITICAL EMPOWERMENT OF WOMEN: A STUDY IN THE CONTEXT OF STREE SHAKTHI PROGRAM IN KOLAR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.c672-c680, September-2021, Available :http://www.jetir.org/papers/JETIR2109290.pdf

"THE ROLE OF MEDIA IN THE SOCIO - ECONOMIC AND POLITICAL EMPOWERMENT OF WOMEN: A STUDY IN THE CONTEXT OF STREE SHAKTHI PROGRAM IN KOLAR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppc672-c680, September-2021, Available at : http://www.jetir.org/papers/JETIR2109290.pdf