• YATISH B GANGANWAR
• DR. PRIYANKA SINGH

Higher education is extremely important for a growing country as India as it promotes in increasing human development. The bigger education sector has experienced substantial expansion since independence. As mentioned previously the Indian Schooling system being the 3rd most well-known education system within the entire world seems to have its very own issues and challenges. The University Grants Commission (UGC) may be the primary governing body of Schooling in India. It's the highest power as much as the Higher education is concerned, Set up with the Indian Union government in accordance to the UGC Act 1956 under Ministry of Human Resource Development (MHRD). UGC is charged with coordinating, maintaining and determining the requirements of schooling in India. It's the regulatory body for Institutes of National Importance, Deemed Universities, State Universities, Central Universities, and State Private Universities within the domain name of standard as well as distance higher education in the nation. Determined by the monetary requirements of universities, UGC allocates and then disburses grants to the educational institutions. Higher education that is likewise known as Post-Secondary education or maybe third degree learning will be the last recommended learning which happens after secondary education. So many a time’s folks become unclear in understanding the actual context of the word Higher education. The myth about the word may be the education performed after completing degree education whereas, the basic significance of the word is, an optional last stage of traditional learning which happens after secondary education. Often presented at institutes, colleges, or universities of technology, higher education is offered through specific college level institutions, which includes vocational schools, trade schools, along with additional job colleges which award academic degrees or perhaps professional certifications. Though India makes considerable improvement in conditions of improving access to plus involvement in many levels of training, by as well as large the photograph of training growth within the nation is blended and currently there are lots of established issues as well as problems connecting to use of and participation in training, quality of the training imparted, fairness in education, method efficiency, management and governance, development and research, along with monetary commitment to training development. Therefore use of Strategic management in advanced schooling could be a highly effective instrument in an effort to conquer the difficulties of today. Strategic management is, "The method of constant planning, monitoring, assessment and analysis of all that's needed for a company to meet up with its objectives" and goals. Different factors are accountable in shaping an institutions brand name including the academic standing of the institute, Distinguished Alumnae, place of the institute, the training courses offered, many others and fee structure. The proposed research study seeks to recognize the different features of Strategic Management and the application of it’s in the institutes of Higher education and the impact of it’s on the brand Image of the colleges. Most notably, branding in higher education isn't just limited to what a specific item provides available though it's also approximately Who we're, what's the Unique selling proposition of ours and How can we build a big difference. An informative product typically equals to an institution's academic track record. If we think of a college or maybe faculty brand name as simply being associated with the institution's personality; it's congruent with the vision of its, mission and it is identified by its values. Perhaps most important advantage of branding in advanced schooling will be the emphasis it brings to an institution to produce a singular picture to create a competitive edge in a progressively competitive marketplace.

Best Practices, Brand Building, Industry-Institute Interaction, B-Schools.

"STUDY ON INFLUENCE OF INDUSTRY - INSTITUTE INTERACTION ON BRAND BUILDING OF MANAGEMENT INSTITUTE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.d657-d671, September-2021, Available :http://www.jetir.org/papers/JETIR2109374.pdf

"STUDY ON INFLUENCE OF INDUSTRY - INSTITUTE INTERACTION ON BRAND BUILDING OF MANAGEMENT INSTITUTE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppd657-d671, September-2021, Available at : http://www.jetir.org/papers/JETIR2109374.pdf