UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 9
September-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2109514


Registration ID:
315557

Page Number

e97-e101

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Title

Customers Preference Towards Branded Food Products Versus Unbranded Food Products in Coimbatore City – A Comparative Study

Abstract

: Food is always considered as the love language of the world. The Food industry is ever growing and always evolving embracing its versatility. Whenever one thinks of food, the question of its attributes takes up major importance. One such attribute of food is quality, which has been fairly compromised when the food industry underwent fast commercialization resulting in compromised quality. That is when the branding of the food products took up the major precedent as an answer to these questions. This study explores the customers perspective when choosing the food products and if their preferences has impacted on the branded versus unbranded debate. For the purpose of the study 150 respondents were selected using purposive sampling technique city in the Coimbatore city. Statistical tools such as Percentage analysis, and Chi – square tests were used to determine the degree of importance the customers give for branded versus unbranded food products. Thus, the study gave the final verdict that the customers are more inclined towards the branded food culture as they gave them a sort of assurance towards the quality of the products since people are becoming more health conscious nowadays.

Key Words

Branded, Unbranded, Food products, Branding

Cite This Article

"Customers Preference Towards Branded Food Products Versus Unbranded Food Products in Coimbatore City – A Comparative Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.e97-e101, September 2021, Available :http://www.jetir.org/papers/JETIR2109514.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Customers Preference Towards Branded Food Products Versus Unbranded Food Products in Coimbatore City – A Comparative Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppe97-e101, September 2021, Available at : http://www.jetir.org/papers/JETIR2109514.pdf

Publication Details

Published Paper ID: JETIR2109514
Registration ID: 315557
Published In: Volume 8 | Issue 9 | Year September-2021
DOI (Digital Object Identifier):
Page No: e97-e101
Country: VADAVALLI, TAMIL NADU, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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