• Dr. Anuradha Sheokand

This paper explores the phenomenon of corporate greenwashing, focusing on how leading Indian conglomerates portray their environmental responsibility. This study critically examines whether the environmental communication of select conglomerates aligns with their actual practices. The research focuses on four prominent Indian conglomerates—Tata, Aditya Birla, Bajaj, and Reliance—to understand the extent and nature of greenwashing in the Indian corporate sector. A mixed-method approach was employed, involving a detailed review of existing literature and primary data collection through structured questionnaires. The data, collected from 160 respondents (40 per group), was analyzed using SPSS software. Key statistical tools such as Descriptive Statistics, ANOVA, and Compare Means were applied to identify significant differences among the selected groups. Findings indicate that while all four conglomerates engage in some level of sustainability communication, there are noticeable gaps between their environmental claims and stakeholder perceptions. Tata Group emerged as relatively more authentic, while others showed stronger indications of selective disclosure and exaggeration of green practices, signaling potential greenwashing.

Greenwashing, Tata Group, Reliance Group, Aditya Birla Group, Bajaj Group etc.

"A STUDY ON DEMYSTIFYING THE PREMISE OF CORPORATE GREENWASHING: COMPARATIVE RESEARCH ON PROMINENT INDIAN CONGLOMERATES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.e448-e460, September 2021, Available :http://www.jetir.org/papers/JETIR2109563.pdf

"A STUDY ON DEMYSTIFYING THE PREMISE OF CORPORATE GREENWASHING: COMPARATIVE RESEARCH ON PROMINENT INDIAN CONGLOMERATES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppe448-e460, September 2021, Available at : http://www.jetir.org/papers/JETIR2109563.pdf