UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 10
October-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2110076


Registration ID:
315803

Page Number

a602-a611

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Title

Corporate Social Responsibility Dimensions and Brand Equity in Reliance Industry

Abstract

Studies in developed economies report that CSR has effect on brands performance. However, there is a dearth of such studies in developing countries like India. Therefore, this study is an attempt to find out the relation between CSR dimensions and Brand equity through brand value trend in Reliance industry. Now-a-days many industries are investing or managing their CSR initiatives for the well-being of the society. On the other hand, the users of the products of these industries are also found to be brand loyal. Data gathered from secondary sources to find out the relations between these two terms i.e., CSR and BE in Reliance Industry. Main purpose of this paper is to explore the CSR activities of the period 2016-2017 to 2020-2021, followed by Reliance to strengthen their position in marketplace. The industries which are investing in CSR activities are enjoying healthy profits and sustainable market position. The findings of the study would help to compare the role of different activities for betterment of the society. It also reveals their contribution in various areas as per Companies Act, 2013.

Key Words

Corporate social responsibility, Brand equity, Sustainable market positions, industries

Cite This Article

"Corporate Social Responsibility Dimensions and Brand Equity in Reliance Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.a602-a611, October-2021, Available :http://www.jetir.org/papers/JETIR2110076.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Corporate Social Responsibility Dimensions and Brand Equity in Reliance Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppa602-a611, October-2021, Available at : http://www.jetir.org/papers/JETIR2110076.pdf

Publication Details

Published Paper ID: JETIR2110076
Registration ID: 315803
Published In: Volume 8 | Issue 10 | Year October-2021
DOI (Digital Object Identifier):
Page No: a602-a611
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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