UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 10
October-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2110132


Registration ID:
315766

Page Number

b286-b296

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Title

Factors Affecting Customer Inclination to Shop from Supermarkets in Dhaka, Bangladesh

Abstract

A self service shop presenting a ample diversity of food items and household products is known as a supermarket. There are some influential reasons why people are interested in shopping from supermarkets in the capital, Dhaka city, Bangladesh. The objective of the study was to examine the factors that influence people to shop in supermarkets and the growing popularity of supermarkets in Dhaka city. Primary and secondary data both were used in this research paper. The conducting period of this research was March - August of 2021 surveying a questionnaire of 448 respondents at Dhaka city in Bangladesh. The SPSS version 20 was applied to attend to the outcome of collected data. The result of the research showed that all independent variables (reliability, comfort, technology, utility and promotion) had a positive relationship with dependent variable (inclination) and the most influential variable was utility (r = 0.707) and reliability (r =0.683). Supermarkets should enhance the level of services with the updated technology.

Key Words

Supermarket, factors, Inclination, Dhaka.

Cite This Article

"Factors Affecting Customer Inclination to Shop from Supermarkets in Dhaka, Bangladesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.b286-b296, October-2021, Available :http://www.jetir.org/papers/JETIR2110132.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Factors Affecting Customer Inclination to Shop from Supermarkets in Dhaka, Bangladesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppb286-b296, October-2021, Available at : http://www.jetir.org/papers/JETIR2110132.pdf

Publication Details

Published Paper ID: JETIR2110132
Registration ID: 315766
Published In: Volume 8 | Issue 10 | Year October-2021
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.28529
Page No: b286-b296
Country: Nadia, WestBengal, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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