• Charan Singh R

Today, the Agriculture sector is confronting new challenges from time to time. ICT (Information Communication & Technology) helps in subduing these challenges. The green revolution increased agricultural outcomes, But at the cost of farmers being exposed to the vulnerable market, which was not known to farmers earlier. However, there is a growing need for the adoption of new technologies to increase farmers’ income and decrease cultivation costs. Diffusion theory of Innovation(E.M Rogers,1962) explains how an idea or product gets momentum and spreads into society. In the end, this theory explains how the new idea or product changes the thoughts and behavior of people in society. This theory is apt how farmers when countered with ICTs, develops new behaviour, new thoughts. According to E.M Rogers there are 5 types of people in the social system same as in the farming community, farmers can be categorized into Innovators; Risk-takers, First to develop new Ideas. Early Adopters:No need to convince them, Readily adopts new ideas. Early Majority: Impressed by success stories, Evidence-based belief system for adoption of a new idea. Late Majority; sceptical, people, Adopts new idea when others adopted successfully. Laggards:sceptical, Conservative people and bound to adopt due to pressure from others.

"ICT ADOPTION IN AGRICULTURE :DIFFUSION THEORY OF INNOVATION BY E.M ROGERS(1962) .", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.b855-b858, October-2021, Available :http://www.jetir.org/papers/JETIR2110195.pdf

"ICT ADOPTION IN AGRICULTURE :DIFFUSION THEORY OF INNOVATION BY E.M ROGERS(1962) .", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppb855-b858, October-2021, Available at : http://www.jetir.org/papers/JETIR2110195.pdf