• BUSHRA MUSHTAQ

Construction industry plays an important role in the development of any country. The development of construction industry depends on the quality of construction projects. Quality is one of the critical factors in the success of construction projects. Improvement in the quality of construction projects is linked with quality management in the project life cycle. Although quality management at every stage of project life cycle is important but the quality management at the execution (construction) stage contributes significantly on final quality outcome of construction projects. This study focuses on the challenges and factors that affect the quality in the execution (construction) phase. This study also includes visiting of some construction companies and sites in certain regions of India and conducted the questionnaire survey then analyze the difficulties (major issues, factors) due to quality defect in quality management and some proactive measures for the improvement of quality in the execution phase of construction projects are suggested.

Quality, Customer Satisfaction, Continuous improvement, Co-ordination and control, questionnaire survey.

"Quality Challenges in Construction Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.c309-c312, October-2021, Available :http://www.jetir.org/papers/JETIR2110239.pdf

"Quality Challenges in Construction Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppc309-c312, October-2021, Available at : http://www.jetir.org/papers/JETIR2110239.pdf