• Ravi kant sharma
• Deepak singh

Mobile phones are used everywhere in this modern world. The technological advancement has made everything possible under one touch. By using the applications installed in the mobile phones the users can pay any bills and transact their money to anyone at their convenience. Increase in use of mobile phones and internet is the main reason for mobile wallet penetration. This study was carried out to find out the factors that affects consumers preference towards mobile wallet. Using a structured questionnaire primary data was collected from 100 respondents. ANOVA and frequency analysis were used to find out the factor that affects consumer preference and Impact of demographic factors on consumer preference towards mobile wallet were also analysed.

Consumer perception, mobile wallet

"A STUDY OF CONSUMER PERCEPTION TOWARDS MOBILE WALLETS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.c610-c615, October-2021, Available :http://www.jetir.org/papers/JETIR2110277.pdf

"A STUDY OF CONSUMER PERCEPTION TOWARDS MOBILE WALLETS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppc610-c615, October-2021, Available at : http://www.jetir.org/papers/JETIR2110277.pdf