• SHOAIB ANSARI
• Dr. Mohd Firoz Ahamed
• DR. SAGHIR AHMAD ANSARI

New agricultural policy passed recently in India has generated various questions and a range of curiosities about agricultural marketing, exchange and distribution. The issue is further graded as valuable in the context of an agriculture based economy like India. The discourses on agricultural marketing vary and classified in the domain of cultural, economic and constitutional discourses. The paper covers the emerging issues in agricultural marketing in context of newly adapted agricultural reforms acts passed by Indian parliament. It covers the economic attributes involved in agricultural marketing like supply-chain network, procurement, MSP, land holding capacity and corporatization of agriculture. Analysis of agricultural marketing in the light of contemporary agricultural and farming reform in the sector is the major objective of this work. It specially focuses on the Minimum Supporting Price (MSP) and its impact in agricultural marketing. Initially it started with the analysis of the nature of agricultural marketing in India that required incentive based contribution to farmers in the production, transportation and exchange of agricultural produce. The risk and vulnerability associated with agriculture as well as the larger need of food-stuff for larger populations. The arguments over the MSP awareness and its role as well as number of marginal, small and large scale farmers benefited by Minimum Supporting Price as well as the global capital involvement and potential fear of farmers associated with the farming are the important section of studies. In general the paper is based upon secondary sources. Census data, quantitative information from FCI and other government reports are utilized to analyze the economic discourse upon agriculture marketing issues in the context of Minimum supporting Price (MSP), Operational land holding size and Procurement.

Keywords- Procurement, Minimum support price (MSP), Agriculture, Marketing, Crops, Policy & Landholding

"Agricultural Produce and Minimum Support Price: Discourse On Agri-Marketing in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.c680-c690, October-2021, Available :http://www.jetir.org/papers/JETIR2110288.pdf

"Agricultural Produce and Minimum Support Price: Discourse On Agri-Marketing in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppc680-c690, October-2021, Available at : http://www.jetir.org/papers/JETIR2110288.pdf