• Mayank Ranjan
• Amaresh Nath

In this study the nature of research is exploratory research whereby efforts have been made by executing the research “To study the consumer perception towards online buying”. A systematic as well as well-designed approach was adopted while conducting research about market characteristics. It is followed by the research methodology which is adopted has been defined with the help of collected data, a detailed interpretation about the company’s shopping sites has been given there. The next step was defining the sampling design where the sample size of was taken for the dealers and the target area was chosen at random To facilitate the research work on questionnaires through google form were adopted for the collection of the data as primary research whereas the secondary data was collected from different books, company library and the other business websites. The questionnaire contained both open ended questions and close ended question, on the basis of the feedback the analysis was done with the help of the clear graphical representation. The next step was the most important step for analysis at the actual findings of the study and recommend to the company what can be incorporated for further improvement. Using SPSS for data analysis and interpretation of the data, Descriptive Statistics, Frequency distribution of data according to respondent demographic variable were applied. The objective of this study was to find out why the customers do online shopping, to identify customer attitude on online shopping and to understand the consumer awareness of the online shopping.

Consumer perception, Customer satisfaction, social commerce

"A study on consumer perception towards online buying behavior and level of satisfaction in Social Commerce ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.d110-d128, October-2021, Available :http://www.jetir.org/papers/JETIR2110313.pdf

"A study on consumer perception towards online buying behavior and level of satisfaction in Social Commerce ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppd110-d128, October-2021, Available at : http://www.jetir.org/papers/JETIR2110313.pdf