• Dr. I.PRIYA

The present study has been conducted in Ramanathapuram district to appraise the customer satisfaction level of the Uzhavar Sandhai (Farmers’ Market). A sample of 60 respondents has been contacted for this purpose. Farmers have many problems that may be solved for betterment of Uzhavar Sandhai. Uzhavar Sandhais have more marketing effectiveness because government provides free place, weighing machine, free entry, cold storage, market information, preventing middle men, and other infrastructure and 95 per cent of share from consumer’s price. Consumers satisfied with required quantity purchase, low price, quality, correct weight, fresh vegetables and sufficient place and so on.

Satisfaction level of the Customer, Market, Price, Purchase

"A STUDY ON CUSTOMER SATISFACTION TOWARDS UZHAVAR SHANDHAI IN RAMANATHAPURAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.d129-d134, October-2021, Available :http://www.jetir.org/papers/JETIR2110314.pdf

"A STUDY ON CUSTOMER SATISFACTION TOWARDS UZHAVAR SHANDHAI IN RAMANATHAPURAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppd129-d134, October-2021, Available at : http://www.jetir.org/papers/JETIR2110314.pdf