• K.Manimekalai

Social media is a kind of service that helps an individual to create their own personal profile and thereby connect with them in an altogether public forum that provides them with features such as chatting, video calling, content sharing, reposting, tweet, photos, video sharing and blogging. Individuals spend more time on social media for downloading pictures, for entertainment and chat with friends to keep themselves connected with one another. College students are more fanatic towards social media. So, they lose concentration on studies and they prefer browsing sites. Some of them may utilize social media for studying purposes. Social media becomes an important communication tool that individual use to connect with other people or organization. Social media among organizations is growing at tremendous rate. Positive effect of social media on society is you can proclaim your issues to the crowd to seek help from them. The research has focused on the role of social media. The purpose of this study is to analyze the impact of social media among college students, particularly Whatsapp, Facebook, Youtube, Twitter and Linkedin.

Social media, Social Networking, Facebook, Youtube, Twitter, Linkedin.

"A STUDY ON THE IMPACT OF SOCIAL MEDIA AMONG COLLEGE STUDENTS IN KILAKARAI WITH REFERENCE TO RAMANATHAPURAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.d207-d212, October-2021, Available :http://www.jetir.org/papers/JETIR2110324.pdf

"A STUDY ON THE IMPACT OF SOCIAL MEDIA AMONG COLLEGE STUDENTS IN KILAKARAI WITH REFERENCE TO RAMANATHAPURAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppd207-d212, October-2021, Available at : http://www.jetir.org/papers/JETIR2110324.pdf