UGC Approved Journal no 63975(19)

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Published in:

Volume 8 Issue 10
October-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2110341


Registration ID:
316152

Page Number

d330-d336

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Title

A STUDY OF CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO BRANDED JEWELLERY

Authors

Abstract

The main purpose of conducting this research is to study the preference to the buying jewellery with special reference to Mumbai city. The objective of the study is to get insight about the consumer buying behaviour and factor influencing it such as cultural, social, economic factors and brand awareness etc. while purchasing of gold jewellery at various jewellery retail stores at Mumbai city. The primary data was collected through questionnaire and personal contact from around 50 customers mainly from the top jewellery retail stores like Kalyan jewellers, Tanishq. The study helps jewellery retail stores to understand about the buying behaviour of customer towards jewellery.

Key Words

consumer, jewellery, brands & market.

Cite This Article

"A STUDY OF CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO BRANDED JEWELLERY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.d330-d336, October-2021, Available :http://www.jetir.org/papers/JETIR2110341.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY OF CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO BRANDED JEWELLERY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppd330-d336, October-2021, Available at : http://www.jetir.org/papers/JETIR2110341.pdf

Publication Details

Published Paper ID: JETIR2110341
Registration ID: 316152
Published In: Volume 8 | Issue 10 | Year October-2021
DOI (Digital Object Identifier):
Page No: d330-d336
Country: Mumbai, Maharashtra, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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