UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 10
October-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2110444


Registration ID:
316321

Page Number

e209-e215

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Title

A study on consumer’s awareness and preference towards Green marketing

Abstract

Abstract:The green marketing was introduced in Europe in the early 1980's when specific products were identified as being harmful to the earth's atmosphere. The purpose of green marketing is to provide environmental safe and beneficial products and services. Green Marketing is also known as environmental marketing or sustainable marketing .It is the marketing of environmentally safe products .The green marketing includes a wide range of activities, such as product modification, changes to the production process, packaging changes, as well as modifying advertising. It is the process of selling products and services based on their environmental benefits. Green marketing means developing and promoting products and services that satisfy customers need and want, and also provide better quality goods and services in a reasonable rate to the customers, without having a negative impact on the environment. Today's consumer become more and more conscious about the natural products, businesses firms are ready to change their own thoughts and behaviour to deal with the demands of consumers. Green marketing is becoming more important to businesses because of consumers' are more concerns about our limited resources. By implementing green marketing helps to save the earth's resources in productions, packaging and operations. Businesses are showing consumers, that they are also concern about environment it helps to boosting their credibility. Government has also taken certain initiatives by making regulations relating to green marketing in order to protect the environment. The importance of green marketing is very relevant till the end of the world just because each and every one of the person is dependent up on the environment so its protection is their own responsibility

Key Words

green marketing, environmental marketing,sustainable marketing

Cite This Article

"A study on consumer’s awareness and preference towards Green marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.e209-e215, October-2021, Available :http://www.jetir.org/papers/JETIR2110444.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A study on consumer’s awareness and preference towards Green marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppe209-e215, October-2021, Available at : http://www.jetir.org/papers/JETIR2110444.pdf

Publication Details

Published Paper ID: JETIR2110444
Registration ID: 316321
Published In: Volume 8 | Issue 10 | Year October-2021
DOI (Digital Object Identifier):
Page No: e209-e215
Country: kottayam, Kerala, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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