• Pinaki Mandal
• Sheela K D
• Sobia Sajjad

Brand management has changed because digital media platforms let people talk and move around in real-time. Also, the rise of social media has changed how businesses talk to their customers. But businesses have not been able to make the most of social media marketing, and they don't know much about how to use digital marketing for branding. It's important to learn as much as possible about marketing changes because they directly affect how long a brand will last. But not much has been written about advertising on social media and how it affects brand management. So, this study aims to look at all digital platforms, focusing on brand ads on social media. How millennials interact with digital media and brands will be a good measure of how well the social media ad works. The results will show what we know now about digital advertising tools, advertising on social media, and managing brands. The study will also show brand managers how effective digital marketing and advertising on social media can be.

Numeral marketing, construction brands, advertising, social media,

"BUILDING BRANDS THROUGH DIGITAL MARKETING: A STUDY OF SOCIAL MEDIA ADVERTISEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.f392-f397, October-2021, Available :http://www.jetir.org/papers/JETIR2110552.pdf

"BUILDING BRANDS THROUGH DIGITAL MARKETING: A STUDY OF SOCIAL MEDIA ADVERTISEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppf392-f397, October-2021, Available at : http://www.jetir.org/papers/JETIR2110552.pdf