UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 11
November-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2111176


Registration ID:
316270

Page Number

b617-b630

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Title

Principles and Discussion of Market Strategy: The Impact of Direct-to-Consumer Advertising (DTCA) On Saudi Corporation’s Health Teams and The Existing Health System in Saudi Arabia

Abstract

Few studies have looked at the marketing of ‘pharmaceutical drugs’ in Saudi Arabia. This paper is unique in that it examines the role of the pharmacist in these markets, thus providing an important addition to the understanding of the challenges to the industry in this country and important implications for pharmaceutical marketing strategies. The main purpose of this study is to evaluate the pharmacists' role in gulf pharmaceutical market. Pharmaceutical companies' marketing strategies have traditionally targeted only physicians and, more recently, consumers. The purpose of this paper is to explore the role of the pharmacists as a prescriber, influencers, switchers, and dispenser of pharmaceutical drugs in one developing country, Saudi Arabia. The study is theoretical and based on secondary data. The study found that pharmacists influence 42% of all purchase decisions for pharmaceuticals; with higher levels of influence in lower social class neighborhoods. Also, the study found that one out of four pharmacists is classified as an Influencer.

Key Words

Pharmaceutical marketing, Pharmacists, Developing countries, Saudi Arabia, Expert power, Pharmaceutical products, Marketing strategy, Influencer.

Cite This Article

"Principles and Discussion of Market Strategy: The Impact of Direct-to-Consumer Advertising (DTCA) On Saudi Corporation’s Health Teams and The Existing Health System in Saudi Arabia", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 11, page no.b617-b630, November-2021, Available :http://www.jetir.org/papers/JETIR2111176.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Principles and Discussion of Market Strategy: The Impact of Direct-to-Consumer Advertising (DTCA) On Saudi Corporation’s Health Teams and The Existing Health System in Saudi Arabia", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 11, page no. ppb617-b630, November-2021, Available at : http://www.jetir.org/papers/JETIR2111176.pdf

Publication Details

Published Paper ID: JETIR2111176
Registration ID: 316270
Published In: Volume 8 | Issue 11 | Year November-2021
DOI (Digital Object Identifier):
Page No: b617-b630
Country: aligarh, uttra pradesh, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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