• Manvi Dewan
• OC Rana

The purpose of the study is to find out the online shopping behavior of consumers during pandemic. Primary data have been used to conduct the study. Online shopping plays a vital role in customers life. It is becoming vital because of convenience, variety of products, discount, and safety. Customer behavior is changing towards fashion items and electronic goods as consumers are using these online platforms because there is advancement in technology and internet services are being used in their daily routine. There is change in the customer behavior as some people have lost their jobs or there s reduction in salary and this ultimately is affecting consumer buying behavior and leading to change in customer behavior. Pandemic have changed the living style such as shopping behavior and working behavior

Online Shopping, Behavior of Consumer, Covid-19

"Online Shopping Behavior of Consumers During Covid-19 Situation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 11, page no.c500-c513, November-2021, Available :http://www.jetir.org/papers/JETIR2111269.pdf

"Online Shopping Behavior of Consumers During Covid-19 Situation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 11, page no. ppc500-c513, November-2021, Available at : http://www.jetir.org/papers/JETIR2111269.pdf