• Umesh Shukla
• Dr Shantanu K Srivastava
• Prof. Dr. P.C.K. Rao

The rise of supermarkets and shopping malls across the tier-1 cities of India could be witnessed due to the transmigration of culture from the western world. The voyage of the western lifestyle perhaps propelled the conservative markets to adopt new formats gradually and ease out the buying process by introducing departmental stores, hypermarkets, supermarkets and speciality stores. The western-style malls have begun appearing in metros, tier-II and tier-III cities alike introducing the Indian customer to a new shopping experience of buying without exerting. This momentum has redefined the whole landscape of retailing in India. Malls began to bring in a more organised retailing environment by clearly demarcating product and service offerings. The customer is exposed to a new kind of shopping experience, which defies conventional shopping. The present paper attempts to throw light on the nuances of mall culture and the wherewithal of shifting consumer choices towards a broader picture. In some way, the mall culture is believed to foster the GDP as well as bring more sophistication into the shopping attitudes of Indian consumer mentality, and on the other, it is dethroning the orthodox retail formats.

Mall Culture, Indian Consumer, GDP, Hypermarkets, Supermarkets

"The Mall Culture in India: A Synoptic View", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 11, page no.d515-d523, November-2021, Available :http://www.jetir.org/papers/JETIR2111373.pdf

"The Mall Culture in India: A Synoptic View", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 11, page no. ppd515-d523, November-2021, Available at : http://www.jetir.org/papers/JETIR2111373.pdf