• Mr. Asis Kumar Sahu
• Prof. Gouri sankar lall

This paper analyses the perception of investors towards various investment avenues. The main objective of the study is to measure the impact of demographic factors on the investor’s choice of investment and to identify the difference in various objectives, Influence sources and investor’s behaviour as per the investment pattern. The study was conducted in Odisha with a sample size of 220 respondents. Descriptive research design was adopted for the study and the primary data was collected through the help of a structured questionnaire method and the sampling technique adopted was Convenience sampling technique. Data was analyzed and interpreted with the help of statistical tools like Mean, Chi-square test, one way ANOVA and Post-hoc test. The study concludes that investments made by the investors towards various investment avenues is affected by age, occupation, and income but there is no significant association between education qualification & gender with choosing investment avenues. The study further concludes that the investors have a significant difference in behaviour, objectives, and decision-making influential person as per their investment pattern and avenues.

Investment avenues, Investment pattern, demographic factors, Investor behavior, Investment objectives.

"AN ANALYSIS OF INVESTORS PERCEPTION TOWARDS DIFFERENT FINANCIAL ASSETS - A STUDY IN ODISHA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.a92-a105, December-2021, Available :http://www.jetir.org/papers/JETIR2112014.pdf

"AN ANALYSIS OF INVESTORS PERCEPTION TOWARDS DIFFERENT FINANCIAL ASSETS - A STUDY IN ODISHA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppa92-a105, December-2021, Available at : http://www.jetir.org/papers/JETIR2112014.pdf