• DR T. AASIF AHMED

Data Mining plays a significant role in changing the agricultural marketing strategy. DMTAM tools are transforming the agriculture industry with game-changing agricultural information solutions and market intelligence that enable farmers, agribusiness and commodity traders to actively and effectively manage their businesses. DMTAM has the new and increasingly innovative application in agriculture and leads the agro industry with insightful, independent content and in-depth market analysis. The integrated Agro-based business data mining tools empower better on-farm decision making. Staying on top of everything has never been easier. This has made a noticeable impact of the current socio-economic condition of farmers of the rural areas. This paper aims to study the application of Data Mining Techniques in analyzing agricultural marketing data and its impact on the development of Agricultural Marketing.

Data mining, Data Network, DMTAM

" DATA MINING TECHNIQUES FOR THE EFFECTIVE AGRICULTURAL MARKETING IN VELLORE DISTRICT, TAMIL NADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.b200-b207, December-2021, Available :http://www.jetir.org/papers/JETIR2112127.pdf

" DATA MINING TECHNIQUES FOR THE EFFECTIVE AGRICULTURAL MARKETING IN VELLORE DISTRICT, TAMIL NADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppb200-b207, December-2021, Available at : http://www.jetir.org/papers/JETIR2112127.pdf