• Dr. B.SHAMALA

Fashion is an art that is inherent in all people in one way or the other depending on their life style, standard of living and the style of living they adopt to make their living. People perceive themselves to be accepted socially when they dress up in accordance with situation and time. Fashion is a natural instinct in people. Men and women are fond of adorning themselves to look more than attractive, to look different, to set an image or style of their own, to be basically an individual, and look different. Fashion magazines grab this opportunity to come up with the latest trends and information regarding fashion to impact consumers to adapt themselves to the latest fashion. The paper makes an attempt to study the impact of these magazines on the fashion trends of the students belonging to stream of fashion technology and other students too.

Fashion, Fashion Magazine, Women, Media

"IMPACT OF FASHION MAGAZINE ON CHANGING FASHION TRENDS OF WOMEN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.b312-b320, December-2021, Available :http://www.jetir.org/papers/JETIR2112141.pdf

"IMPACT OF FASHION MAGAZINE ON CHANGING FASHION TRENDS OF WOMEN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppb312-b320, December-2021, Available at : http://www.jetir.org/papers/JETIR2112141.pdf