• Dr. Gaurav Agarwal

It was expected to do an in depth research work on the brand chosen, through the existing research work it was required to find the loop holes in the research and understand the research gap. A brief study took place about the brand and few things were noted such as the brand is a silent social worker and supports the Indian artisans, to help them with their manufacturing the rely on them so much that they don’t have their own manufacturing house they only get their products made from them. Fabindia uses natural fabric with distinctive colors and the designs are made in both contemporary and traditional style. The garments are crafted in silk, cotton, and other hand woven fabric with different embroidery and pattern.

Natural fabric, hand woven fabric, artisans.

"Promotional strategies of Fabindia : An Overview", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.b321-b341, December-2021, Available :http://www.jetir.org/papers/JETIR2112142.pdf

"Promotional strategies of Fabindia : An Overview", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppb321-b341, December-2021, Available at : http://www.jetir.org/papers/JETIR2112142.pdf