• Gaurav Agarwal

Every commercial's major goal is to make a lot of money, raise its sales revenue, analyse the tastes and preferences of its customers, fulfil their requirements and wants, and expand its business. To do this, the company needs attract customers by offering more and more discounts and offers of higher quality. In the Indian marketplace, the retail sector is an evergreen business sector; each and every retail organisation is aggressive in its own right. In order to win customer sentiment and retain customers for a longer period of time, the retail business is the rapid mover to the next sector in this period. In a new sector, there is always a ‘first mover advantage.' The advantage belongs to "BIG BAZAAR" in this case. People's buying habits have changed significantly as a result of it. It claims to have created formats that deliver all items under one roof at reasonable prices. We investigated its marketing tactics and promotional efforts for this project. Future Group is India's largest retail group, with outlets catering to a variety of customers and product categories at various price points. Big Bazaar plays an important role in India through promotions, offers, displays, and window shopping etc. Discounts, incentives, combos, diversity, and low prices attract people to buy things without a list. The entire research paper is focused on customer preferences in product selection at Bhopal's Big Bazaar.

Customer Sentiment, Retain customer, Window Shopping.

"A STUDY ON CUSTOMER PREFERENCES IN PRODUCT SELECTION AT BIG BAZAAR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.b342-b354, December-2021, Available :http://www.jetir.org/papers/JETIR2112143.pdf

"A STUDY ON CUSTOMER PREFERENCES IN PRODUCT SELECTION AT BIG BAZAAR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppb342-b354, December-2021, Available at : http://www.jetir.org/papers/JETIR2112143.pdf