• AMEET GOVINDRAM RAMCHANDANI
• Dr.T.V.G. Sarma

The study of consumer behaviour is crucial for all businesses. Many aspects, specificities, and traits influence the individual's identity and the consumer's decision-making process, shopping habits, purchasing behaviour, the brands he buys, and the merchants he visits. Each of these criteria has an impact on a purchase choice. Individuals and consumers are impacted by cultural trends as well as their social and societal environment. They are driven by their culture, subculture, socioeconomic class, membership organisations, family, personality, personal income, psychological aspects, and so on. By recognising and understanding the factors that impact their customers, businessman may design a more efficient strategy which will result in retention and attraction of consumers.In the present research article we examine in detail these very factors that are taken into account by most of the consumers in the readymade garment sector.

Consumer behaviour, Economic factors, psychological factors.

"A COMPARITIVE STUDY OF FACTORS AFFECTING CONSUMER BEHAVIOR WITH RESPECT TO READYMADE RETAIL SHOPS IN KOLHAPUR AND SANGLI DISTRICT.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.b449-b463, December-2021, Available :http://www.jetir.org/papers/JETIR2112154.pdf

"A COMPARITIVE STUDY OF FACTORS AFFECTING CONSUMER BEHAVIOR WITH RESPECT TO READYMADE RETAIL SHOPS IN KOLHAPUR AND SANGLI DISTRICT.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppb449-b463, December-2021, Available at : http://www.jetir.org/papers/JETIR2112154.pdf