UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 12
December-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2112204


Registration ID:
317890

Page Number

c26-c36

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Title

GREEN MARKETING: AN UPCOMING APPROACH TO SUSTAINABLE DEVELOPMENT

Authors

Abstract

In the recent times, societies are getting more concern towards the environment and they are becoming more aware about the use of green products and eco-friendly products which led to the arising of green practices in the world and it is the current scenario around the globe due to which concept of green marketing has gained importance worldwide. The ideas of green marketing includes production of green products, green pricing, green promotion, implementing green supply chain and green advertising which is beneficial to the society as well as to the environment. Green marketing is used as a tool for sustainable development which concerns about the proper use of natural resources and reduce pollution in the environment. Green marketing is a strategy that addresses the concern of promoting and preserving the natural environment which benefits the firms as well as customers. Companies are investing huge amount of money on research and development to introduce green products which could reduce pollution in the environment and conserve the natural resources by proper using it. In this research paper main emphasis has been made on concept and importance of Green marketing and its effects on sustainable development. Data has been collected from secondary sources like journals, books, newspapers and websites. To conclude, green marketing plays a vital role in sustainable development of the firms and environment management of the firms of any country.

Key Words

Green products, Green Marketing, Sustainable development, Green pricing, Green promotion

Cite This Article

"GREEN MARKETING: AN UPCOMING APPROACH TO SUSTAINABLE DEVELOPMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.c26-c36, December-2021, Available :http://www.jetir.org/papers/JETIR2112204.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"GREEN MARKETING: AN UPCOMING APPROACH TO SUSTAINABLE DEVELOPMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppc26-c36, December-2021, Available at : http://www.jetir.org/papers/JETIR2112204.pdf

Publication Details

Published Paper ID: JETIR2112204
Registration ID: 317890
Published In: Volume 8 | Issue 12 | Year December-2021
DOI (Digital Object Identifier):
Page No: c26-c36
Country: Lucknow, Uttar Pradesh, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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