• Dharanendara Prabhu U,
• Manjunatha B,
• Chidanandappa. S,

This paper is to examine the marketing of Library resources and services in digital era, is needed to market their resources and services proactively to the readers who are not familiar with the electronic environment. Librarians are needed to consider these learners' characteristics, language proficiency, learning styles and their subjects of interests. This paper also suggests users’ web workflow strengthen the library visibility. Librarians can be very effective in applying their skills to the marketing process in libraries.

Digital, Library, Resources, Services.

"Marketing Strategies for Library Resources and Services in Digital Era.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.c452-c456, December-2021, Available :http://www.jetir.org/papers/JETIR2112259.pdf

"Marketing Strategies for Library Resources and Services in Digital Era.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppc452-c456, December-2021, Available at : http://www.jetir.org/papers/JETIR2112259.pdf