• Arpita Sharma
• Sunil Kumar
• NARESH KUMAR KANDPAL

Present research investigation was conducted into district Udham Singh Nagar of Uttarakhand. Total 100 livestock owners were selected. Data was collected through online questionnaire. After assessment of the needs and need prioritization, online media mix approach was executed through Google meet platform. Results revealed that majority of respondents were middle age group having primary level of education, joint family size. Majority were using mobile phone to take information. Majority of respondents were using social media as whatsapp, facebook and you tube. Majority of respondents were unaware about mineral mixture, vaccination schedule and formulation of ration etc. An online media mix approach was applied and data revealed that gain in knowledge was increased after implementation of this approach.

livestock owners, need, media mix

"Effectiveness of online media mix approach for Livestock owners during covid", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.d314-d319, December-2021, Available :http://www.jetir.org/papers/JETIR2112337.pdf

"Effectiveness of online media mix approach for Livestock owners during covid", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppd314-d319, December-2021, Available at : http://www.jetir.org/papers/JETIR2112337.pdf