• Grishma Kanth
• R. Siva Rama Prasad

The changing technological landscape has given rise to new means of doing business. One of the such recent trends which change the dynamics of the business world is social commerce. It combines the power of connectivity of social media with ease of doing business of Web 2.0 technologies. Social commerce is still is in evolving stage and it is uncharted territories for many. The objective of this paper is to provide insights about the basic concepts of social commerce. This paper also aims at showing how social commerce is being used by business organization at present.

Social commerce, S-Commerce, social media, social media Platforms, Web 2.0

"AN INTRODUCTION TO SOCIAL COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.d500-d507, December-2021, Available :http://www.jetir.org/papers/JETIR2112360.pdf

"AN INTRODUCTION TO SOCIAL COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppd500-d507, December-2021, Available at : http://www.jetir.org/papers/JETIR2112360.pdf