• Ravneet Kaur
• Dr. Harpreet Kaur Kohli

M-commerce is the purchase and sale of products and services using hand-held wireless devices such as mobile phones and personal digitals Assistant (PDAs). In India mobile and mobile internet subscribers are increasing the ubiquity, accessibility, mobility and flexibility of the M-commerce network. The Indian Mobile Commerce Market's potential and development rates point to an exciting future. By 2020, India's smartphone users were 220 million, rising 23% by 2020. This study presents a detailed examination of mobile devices and of their usage in connection with the comparison with China. India is currently projected to overcome the largest smart phone market, China, by 2025. Study also examine the elements that impact user adoption for M-commerce based on the technology acceptance (TAM) model and the task-technological fit (TTF) theory. The theoretical model demonstrates that fitness perceived has a favorable influence on perceived utility and security and that value perceived is connected to M-commerce purpose.

M-commerce, E-commerce, Growth, Smartphone, Subscribers.

"PERSONAL DIGITAL ASSISTANT AS MOBILE COMMERCE: AN INTEGRATED THEORY MODEL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.d517-d528, December-2021, Available :http://www.jetir.org/papers/JETIR2112362.pdf

"PERSONAL DIGITAL ASSISTANT AS MOBILE COMMERCE: AN INTEGRATED THEORY MODEL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppd517-d528, December-2021, Available at : http://www.jetir.org/papers/JETIR2112362.pdf