UGC Approved Journal no 63975(19)

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Published in:

Volume 8 Issue 12
December-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2112483


Registration ID:
318399

Page Number

e696-e705

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Title

Paradigm shift in consumer behavior towards online grocery shopping during the pandemic and the anticipated post pandemic trends: A Literature Review

Abstract

Abstract: Globally many businesses were impacted due to the pandemic induced economic crash; at the same time, some companies found an opportunity within the very challenge and one such category which stood out is the Online Grocers. They could not only increase the sales from their existing customer base but attract and add new customers as well to their overall base. Many new players also ventured into this space during the economic slowdown and some of them made remarkable progress and market penetration. This holistic study focuses on the various factors that triggered the change in consumer behavior towards online shopping particularly e-grocery during the pandemic and the strategies implemented by the successful companies operating in this space to have attracted and retained customers. It also analyzes the potential strategies to be adopted by the e-grocers to sustain their customers and business even post the pandemic. The suggestions and inferences drawn here are based on the references from some of the relevant literature available online. Inputs were collected with an intend to understand what led them to start shopping online, what made the existing customers increase the frequency of online shopping, what excites them about it, whether or not the recent shoppers will continue the online medium even post the pandemic, what is the likelihood of them switching back to offline or physical shopping, what are some of the challenges they faced with respect to the quality of items received, some of the key differentiators which helped them continue with online shopping, the element of brand loyalty, the impact of branding and the marketing strategies etc. to name a few.

Key Words

Keywords used: Online grocery shopping, consumer behavior- pre, during and post pandemic, e-grocers, marketing strategies of online retailers during pandemic etc.

Cite This Article

"Paradigm shift in consumer behavior towards online grocery shopping during the pandemic and the anticipated post pandemic trends: A Literature Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.e696-e705, December-2021, Available :http://www.jetir.org/papers/JETIR2112483.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Paradigm shift in consumer behavior towards online grocery shopping during the pandemic and the anticipated post pandemic trends: A Literature Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppe696-e705, December-2021, Available at : http://www.jetir.org/papers/JETIR2112483.pdf

Publication Details

Published Paper ID: JETIR2112483
Registration ID: 318399
Published In: Volume 8 | Issue 12 | Year December-2021
DOI (Digital Object Identifier):
Page No: e696-e705
Country: Guntur, Andhra Pradesh, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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