• EDUBILLI SRINU
• Prof. P.VENKATESWARLU
• RAVADA RAMU

Social media technologies have changed the way we communicate and relate to each other. Collaboratively created environments allow users to immerse themselves in the world of digital communication. The B2B sector has much to gain (along with the B2C sector) from such environments while handling clients. Prospective clients find that using Social media technologies adds to the customer experience by way of responsiveness on the one hand, and companies see social media followers display more brand loyalty. The first step is to plan the review. The second stage is conducting the study, which involves the data synthesis step. The third step includes reports and recommendations necessary for future research in the area. Although B2B has lagged in social media coverage than B2C, it still counts as an upcoming field for achieving both short-term and long-term goals of the B2B industry. The objectives of this study are the role of social media users in the B2B industry. The researcher is interested in improving the existing literature for social media usage in B2B marketing. To know the stage of social media marketing in the case of B2B marketing, whether it is at the beginning stage or an improved stage in day-to-day social media usage. To compare B2B and B2C in social media use and their application in their campaigns and daily promotions. To know how B2B firms use social media to maintain the relationship.

B2B marketing, social media, Social media usage, Social media communications, B2B strategic planning, Social Media Applications

"Application of social media in B2B marketing: A systematic literature review & Wayforward for the future Research", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 12, page no.f215-f226, December-2021, Available :http://www.jetir.org/papers/JETIR2112528.pdf

"Application of social media in B2B marketing: A systematic literature review & Wayforward for the future Research", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 12, page no. ppf215-f226, December-2021, Available at : http://www.jetir.org/papers/JETIR2112528.pdf