• THEVAR ANUSHA PALANI BHANU
• DR.S.MAHADEVI

Consumer is the King in the Market and consumer satisfaction is the base of marketing and also key for successful business. In this modern era the market growth and survival depends on the needs & wants with the level of satisfaction of consumer. Consumer market refers to the set of all potential buyers who purchase product for personal consumption or household uses. The consumer purchase the product which satisfy their wants or need even if the brand &price is too high. Consumer goods are divided into two types durable goods and non durable goods. This study deals with durable goods. So taking into consideration about consumer satisfaction with special reference to Godrej Kitchen Appliances the product is very active in the market and consumer are also much interested in having such durable items like Refrigerator, Microwave - Oven, Dishwasher and Water Purifier.The aim of the present study is to gain knowledge about the different factors which contributes to the satisfaction of the consumers .

Keywords : Product selection , Frequency Analysis , Likert scale types

"A STUDY ON CONSUMER SATISFACTION OF GODREJ KITCHEN APPLIANCES WITH SPECIAL REFERENCE TO TENKASI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.a462-a471, January-2022, Available :http://www.jetir.org/papers/JETIR2201062.pdf

"A STUDY ON CONSUMER SATISFACTION OF GODREJ KITCHEN APPLIANCES WITH SPECIAL REFERENCE TO TENKASI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppa462-a471, January-2022, Available at : http://www.jetir.org/papers/JETIR2201062.pdf