• Dr Anupam Kumar
• Dr Rakhi Sharma

Abstract This paper focuses on the age old philosophy of ‘vashudhaivkutumbkum’ and the 21st century corporate scenario. There has always been a need of cross-cultural communication, but with the advancement of science , technology and business, it has been accelerated. This paper promotes the understanding of business world better. That it is the need of the hour is the edifice of the arguments of this paper. We have not delved deep into the research though even then there a good stuff for the fair understanding of the topic. The methodology used is analytical and comparative to shed light on the main arguments of the paper. The study gets it’s thrust from the awareness that there is need to realize the significance of the cross-cultural communication which takes place at the workplace. Keywords: Culture, Multicultural, Communication, ethnocentrism, Differences in perception, Multilingualism etc.

Culture, Multicultural, Communication, ethnocentrism, Differences in perception, Multilingualism etc.

"Cross-Cultural Communication: need of the Hour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.a728-a732, January-2022, Available :http://www.jetir.org/papers/JETIR2201099.pdf

"Cross-Cultural Communication: need of the Hour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppa728-a732, January-2022, Available at : http://www.jetir.org/papers/JETIR2201099.pdf