• Dr. Janak Singh Kushwah

The Purp[ose of the present descriptive reseach is to Know about various components of digital marketing and how it is ranked superior as compared to the traditional advertising efforts With Passing time the system has become more complex and to secure the reach, consumer base etc digital marketing is more concentrated by Marketers. The traditional ways of marketing are still golden but advancement in market campaign, competion complexity, consumers expectations, and market has forced the company to adopt more dynamic method to reach and attach consumers. The paper attempts to study the general understanding and response related to digital marketing. Date pertaining to the current work is referred from both primary and secondary sources.

ROLE AND IMPORTANCE OF DIGITAL MARKETING

"ROLE AND IMPORTANCE OF DIGITAL MARKETING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.b269-b272, January-2022, Available :http://www.jetir.org/papers/JETIR2201136.pdf

"ROLE AND IMPORTANCE OF DIGITAL MARKETING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppb269-b272, January-2022, Available at : http://www.jetir.org/papers/JETIR2201136.pdf