• Vidhi Kakkad
• Dr. Ashvin Solanki

In the present study researchers had studied various factors that affect the buying behaviour of consumers due to a Television advertisement. Many factors are there which makes T.V. advertisements are interesting and attention seeking. And do these factors have an impact on consumer mind or not to identify that researcher had conducted this research on consumers of Gujarat State. Television advertisements influence consumers to buy products or not. Television advertisements with celebrity endorsement have a significant impact on consumer’s minds, which influence them to buy products that researchers want to study.

Influence, celebrity endorsement, impact on consumer’s mind.

"IMPACT OF TELEVISION ADVERTISEMENTS ON CONSUMER OF GUJARAT STATE.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.b383-b399, January-2022, Available :http://www.jetir.org/papers/JETIR2201151.pdf

"IMPACT OF TELEVISION ADVERTISEMENTS ON CONSUMER OF GUJARAT STATE.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppb383-b399, January-2022, Available at : http://www.jetir.org/papers/JETIR2201151.pdf