• Ganesh S. Shinde
• Pooja Dhuri
• Janhavi Lokegaonkar

The study will determine consumer satisfaction as well as preferences for the various Balaji flavours. The purpose of this research is to examine Balaji's success, marketability, and future growth prospects. Essentially, we want to use our sample to determine the most popular Balaji flavour on the market. The study is planned using primary data and other information, resulting in the creation of questionnaires that focus on various variables and attributes important to understanding consumer satisfaction and brand attitudes, competitor analysis, and factors influencing purchase decisions. The study was carried out in the major cities of the Pune district, with a sample size of 100 people. The majority of the responses came from graduates and post-graduate students. Graduates, postgraduates, and people aged 31 and up are included in the data. The collected data are formulated, data analysis is performed, and comprehensive recommendations are made to the Graphs and charts based on data analysis are commonly used to illustrate statistical data and findings. We used a paper-based survey method for quantitative research. The descriptive research design will be used for the survey research. The questionnaire will be used to interview each respondent. The sample will be chosen using a simple random sampling method. The study is conducted in the form of a survey. This will comprise equally primary and secondary investigation. The respondents were of various ages, but the majority were between the ages of 21 and 30. Approximately 87 percent of respondents were between the ages of 21 and 20, 9 percent were between the ages of 31 and up, and 4 percent were between the ages of 10 and 20.

Consumer Satisfaction, Brand Attitude, Brand Preferences, Competitor Analysis, Product Awareness.

""A Study of Consumer Satisfaction and Brand Attitudes for Balaji Wafers in the Pune District"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.c51-c59, January-2022, Available :http://www.jetir.org/papers/JETIR2201207.pdf

""A Study of Consumer Satisfaction and Brand Attitudes for Balaji Wafers in the Pune District"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppc51-c59, January-2022, Available at : http://www.jetir.org/papers/JETIR2201207.pdf