• S. SUGASHINI
• Dr. P. ASHA

Online Shopping is the Exercise of leveraging web-based channels to spread a message about a company's brand, products, or services to its customers. The present study analyzes the online shopping of mobile phone in Nagercoil City of Kanniyakumari district. The main objectives of to analyze the factors influencing purchase of mobile phone through online shopping and to analyze the level of customer satisfaction towards online shopping system. For analyzing the customers perception towards online shopping of Mobile phones hundred respondents have been selected from the residents of Nagercoil City. The study covers both Primary and Secondary data. The used to Scientific Package for Social Sciences software package is prepare the collection of data. They prepare on questionnaire of collect the data has been analyzed and interpreted by the help of the competent statistical tools. They prepare a finding of the analyzed the interpretations. It is suggested that the problem solved the solution of online shopping of mobile phone in Nagercoil City. Finally prepare a conclusion of the study on online shopping of mobile phone in Nagercoil City.

Online Shopping, E-Commerce

"ONLINE SHOPPING OF MOBILE PHONES – A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.c187-c195, January-2022, Available :http://www.jetir.org/papers/JETIR2201227.pdf

"ONLINE SHOPPING OF MOBILE PHONES – A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppc187-c195, January-2022, Available at : http://www.jetir.org/papers/JETIR2201227.pdf