UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 9 Issue 1
January-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2201288


Registration ID:
319315

Page Number

c694-c697

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Title

MARKETING MIX IN INDIA

Abstract

The Term Marketing Mix is a foundatino model for businesses, historically centered around product, price, place, and promotion (also known as the 4Ps) The marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target markets. Marketing theory emerged in the early twenty first countury. The countemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. In services marketing, an extended marketing mix is used, typically comprising 7 Ps, made up of the original 4 Ps extended by process people and physical evidence. Occasionally service marketers will refer to 8 Ps. comprisiong these 7 Ps Plus performance.

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MARKETING MIX IN INDIA

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"MARKETING MIX IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.c694-c697, January-2022, Available :http://www.jetir.org/papers/JETIR2201288.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"MARKETING MIX IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppc694-c697, January-2022, Available at : http://www.jetir.org/papers/JETIR2201288.pdf

Publication Details

Published Paper ID: JETIR2201288
Registration ID: 319315
Published In: Volume 9 | Issue 1 | Year January-2022
DOI (Digital Object Identifier):
Page No: c694-c697
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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