• Sandeep Dubey
• Dr. Deepak Tiwari

This research is conducted to see how the consumers’ brand perception and purchasing decisions are influenced by different online marketing tools used across the industries such as Word of Mouth (WOM), online Chat assistance and Email advertising. Its purpose was so study the relationship between the different online marketing tools and techniques, WOM, Online chat and Email and their effects on the brand perception and consumer purchasing decision. There are a lot of other influencing factors included in a decision making of a consumer for purchasing and developing a perception about a particular brand but the most important factors that play a defining role in changing the consumer brand perception and purchasing decision is WOM and the dependency exists on these three variables. Our results show that the residents of Karachi who are active on internet prefer WOM over the other two variables which are online chat and email advertising.

KEY WORDS: Marketing, advertising, strategies, Business growth percentage, Analysis

"Comparative Study of Online Advertising and Marketing Paragon Footwear Product (With Refrences of Raipur and Durg District)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.d107-d116, January-2022, Available :http://www.jetir.org/papers/JETIR2201315.pdf

"Comparative Study of Online Advertising and Marketing Paragon Footwear Product (With Refrences of Raipur and Durg District)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppd107-d116, January-2022, Available at : http://www.jetir.org/papers/JETIR2201315.pdf