• Dr. Janak Singh Kushwah

Around the turn of the decade, when the popularity of social media sites was really beginning to take off, few people noticed a secretly burgeoning trend – some users were artifically inflating the number of followers they had on social media to reap financial benefits. Even fewer noticed that organisations such as the internet Research Agency were exploiting these new techniques for political gain. Only when this innovation in information warfare was deployed against Ukraine in 2014 did the world finally become aware of a practice that has now exploded into federal indicatments, congressional hearing, and a European union code of practice on Disinformation. At the heart of this practice, weaponised by states and oppouruniste alike, is a flourishing black market where buyers and sellers meet to trade in clicks, likes, an d shares. NATO Strategicv Communications Centre of Exccellence in Latvia and the Ukrainian Social Medio Analytics company singularex have undertaken a joint ventrure to map the online market for social media manipulation tools and services. We have scanned the dark web and tracked down sellers, buyers, and victims in an attempt to understand what a potential customer, wishing to wage informatino warfare, can purchase online.

SOCIAL MEDIA MARKETING IN INDIA

"SOCIAL MEDIA MARKETING IN INDIA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.d164-d167, January-2022, Available :http://www.jetir.org/papers/JETIR2201322.pdf

"SOCIAL MEDIA MARKETING IN INDIA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppd164-d167, January-2022, Available at : http://www.jetir.org/papers/JETIR2201322.pdf