• Dr. G.R.Joshi

Abstract: Digital marketing is a oldest form of marketing where advertising is delivered through digital channels such as search engines, websites, social media, emails and mobile apps. As long as technology is evolving, digital marketing continues to grow. Digital marketing is helping in two sided connection between consumers and companies. Due to advancement and improvement in technology consumers are aware about the products of the companies and companies can know about the behavioral information of the consumers. Traditional Marketing is the conventional mode and one of the oldest form of marketing that have been used since the beginning of the marketing and advertisements. Anything except digital way to promote company products. When people find your business through reference or network and start buying your product is also known as traditional marketing. Traditional marketing is nothing new as it’s a form of marketing that we have been exposed to at one point or another. It is a conventional mode of marketing that helps to reach out to a semi-targeted audience with various offline advertising and promotional methods.

: Digital Marketing, Traditional Marketing, Consumer attitude and consumer awareness

"STUDY ON COMPARISON BETWEEN TRADITIONAL MARKETING V/S DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.d544-d555, January-2022, Available :http://www.jetir.org/papers/JETIR2201368.pdf

"STUDY ON COMPARISON BETWEEN TRADITIONAL MARKETING V/S DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppd544-d555, January-2022, Available at : http://www.jetir.org/papers/JETIR2201368.pdf