• Dr.S.JAYASELVI
• Ms.Malathi M
• Ms.Abinaya K S

Customer is a sovereign in the market for all products and processes and each company emerges with the implied motto of customer satisfaction. As far as the satisfaction of customers is concerned, firms generally ask customers whether their product or service has met or exceeded expectations. Brand loyalty too frolicked a significant role in customer satisfaction, when consumers become committed to the brand and make repeat purchases over time. Domino’s is one of the most incredible companies. The Domino Pizza company’s main motto is to satisfy its customers. Therefore, when they received the complaints, immediately they had reacted and rectified the issues with a new solution. It adds goodwill to the company. To fulfill customers’ satisfaction, the stores are able to monitor and keep the quality and consistency of their products. The experienced and enthusiastic staff are serving customer needs. The store recognizes that different customers have different needs. The study aims to identify in what way Domino Company has overcome the problem to satisfy the customers.

Customer satisfaction, Domino’s Pizza, Quality, Strategy, Product, Process, and Loyalty

"‘CUSTOMERS’ SATISFACTION IS OUR MOTTO’- DOMINO’S PIZZA: A CASE STUDY ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 2, page no.b136-b139, February-2022, Available :http://www.jetir.org/papers/JETIR2202116.pdf

"‘CUSTOMERS’ SATISFACTION IS OUR MOTTO’- DOMINO’S PIZZA: A CASE STUDY ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 2, page no. ppb136-b139, February-2022, Available at : http://www.jetir.org/papers/JETIR2202116.pdf