• Dr.T.Kumar

FMCG denotes as Fast Moving Consumer Goods. Which means the products are sold quickly at comparatively lesser cost. It is also known as consumer packaged goods (CPG). This categorized products are generally non-durable, short life or replaced shortly, generally sold in the large quantity, profit margin is comparatively low, however cumulative profit is good. The well-known FMCG companies are Unilever, HUL, Nestle, ITC, Procter and Gamble etc., It covers fruits vegetable, Dairy products, Toiletries, Confectionary, Soft drinks and some form of meditations etc., Consumer buying behaviour articulated in three stages pre-purchase, at the time of purchase and post-purchase of FMCG products. Before the purchase, the consumer buying behaviour expressed in the form of their interest, desire and kind of need. The study has carried out to know the pulse of the consumers in rural areas. It has taken the five FMCG personal care products such as Toothpaste, Shampoo, Bathing soap, Talcum powder and Hair oil. It provides more information about the product and brands of FMCG goods in Coimbatore district. In this study we know the socio demographic impact on rural consumers buying behaviour and to know the importance given to various sources of information on purchase decisions and about various product features.

Consumer Packaged Goods, Behaviour of Consumers, Source of information

"PRE-PURCHASE BEHAVIOUR OF RURAL CONSUMER TOWARDS FMCG PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 2, page no.b627-b638, February-2022, Available :http://www.jetir.org/papers/JETIR2202175.pdf

"PRE-PURCHASE BEHAVIOUR OF RURAL CONSUMER TOWARDS FMCG PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 2, page no. ppb627-b638, February-2022, Available at : http://www.jetir.org/papers/JETIR2202175.pdf