• PAWAN

The Indian retail industry is currently starting to develop in the line with the change that has cleared other enormous economies. The advancement of the purchaser merchandise industry started during the 80 and sped up through the 90s has started to affect the design and lead of the retail business. The idea retail which incorporates the businessperson to client communication, has taken many structures and aspects, from the conventional retail outlet and road nearby market shops to upscale multi brand outlets, particularly stores or departmental stores. The goal being to evaluate the different boundaries that impacts a purchaser to visit or shop at departmental store accordingly adding to its turnover (as far as deals and benefits) henceforth prompting its general achievement. The broad exploration carried me to presume that departmental stores are before long arising on the first concern records, among the shopping binge in Delhi and NCR, as they appear to infer massive delight of comfort and openness to assortment under one rooftop, in their very bustling lives, when they don’t possess energy for things. However, a portion of the clients see departmental stores to be costly and just major league salary category cup of tea, the stores put forth steady attempts to incite them to at minimum visit the store immediately during the deal time frame, or rebate offers.

CRM , RETAIL , MARKETING

"A STUDY ON THE CUSTOMER RELATIONSHIP MANAGEMENT IN RETAIL STORE WITH REFERENCE TO BIG BAZAAR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 2, page no.c200-c215, February-2022, Available :http://www.jetir.org/papers/JETIR2202246.pdf

"A STUDY ON THE CUSTOMER RELATIONSHIP MANAGEMENT IN RETAIL STORE WITH REFERENCE TO BIG BAZAAR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 2, page no. ppc200-c215, February-2022, Available at : http://www.jetir.org/papers/JETIR2202246.pdf