• Ms. P. Mary Lissy
• Dr. S. Vasanthi

In the global context beyond the country’s border numerous international branded products have entered the market widening new opportunities for customers. There are tough competitions faced by many national and international players because of the great demand gained with worthy profits during recent years. Barbeque nation is one of the leading casual dining chains in India pioneered by the concept “over the table barbeque” live grills embedded in the dining tables offering both veg and non-vegetarian food. The aim of this study is to examine the Consumer’s perception towards Barbeque Nation in Tiruchirappalli City. Both primary data and secondary data has been collected from 120 sample respondents with a well administered questionnaire with five point Rensis Likert scale using convenience sampling method adopting survey method. Statistical tools like percentage analysis, Chi square test, and has been applied with SPSS Software Package version 21.

global brands, consumer preferences, consumer behavior and

"A STUDY ON CONSUMER BEHAVIOUR TOWARDS BARBEQUE NATION RESTAURANT IN TIRUCHIRAPPALLI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 2, page no.c592-c605, February-2022, Available :http://www.jetir.org/papers/JETIR2202293.pdf

"A STUDY ON CONSUMER BEHAVIOUR TOWARDS BARBEQUE NATION RESTAURANT IN TIRUCHIRAPPALLI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 2, page no. ppc592-c605, February-2022, Available at : http://www.jetir.org/papers/JETIR2202293.pdf